⎯ Case study · Record shop
Dear Vinyl
We rebuilt their Shopify store from the ground up — and a few days after launch, revenue was up 120%. A month or two later we added social media ads to build on the momentum.
+120 %
Revenue growth within days of launch
4-6 wk
From kickoff to live storefront
2
Workstreams — build & paid social
CLIENT
Dear Vinyl
SCOPE
Shopify store · Paid social
TIMELINE
4–6 weeks to launch
HEADLINE RESULT
+120% revenue, launch week
Dear Vinyl had the catalogue and the customers — but a storefront that was quietly leaving money on the table, and analytics that couldn't tell them where.
We rebuilt the shop on Shopify — and the result showed up almost immediately.
Our audit surfaced inaccurate tracking and untapped optimisation across the store. We rebuilt the Shopify theme around how crate-diggers actually browse, tightened the checkout, and fixed the analytics foundation. Within days of launch, revenue was up 120%. A month or two later, once the new store had proven itself, we added a focused social media ad campaign to keep the momentum going.
A rebuild, then the reach.
A Shopify store, rebuilt for vinyl.
A storefront designed around how record buyers actually shop — sleeve-first, fast, and easy to filter — with the analytics fixed so every decision after launch had clean data behind it.
Full Shopify theme rebuild matched to their brand
Sleeve-first layouts with genre & format filtering
Streamlined checkout & shipping rules
SEO foundations + Google Analytics 4 restored
Social media ads, once it was proven.
With the new store already performing, we added a focused paid-social campaign a month or two after launch — bringing more of the right buyers to a store we knew could convert them.
Campaign strategy & audience targeting
Creative built around the new storefront
Spend layered on once the store had proven itself
Tracking wired to the rebuilt analytics
Before & after.
The same catalogue, reframed. A storefront that finally looks — and sells — like the shop behind it.
Dated theme, leaky checkout and inaccurate analytics — momentum the shop couldn't see or act on.
Sleeve-first, fast and filterable, with clean tracking — and paid social driving buyers straight to it.
THE RESULT
+120%
revenue, the weekend after launch.
This came from the rebuild alone — before a cent of ad spend. The store didn't take weeks to respond: within days of going live, revenue had more than doubled against the previous baseline.
Not a slow climb. A step change, right out of the gate — with paid social added a month or two later to push it further.
Want results like Dear Vinyl?
Tell us about your collection and your customers. We'll show you exactly what a rebuild — and the reach behind it — could do for your shop.
20 minutes discovery call
A focused, no-pressure conversation.Vinyl specialists
We've shipped multiple record shops — we speak the language.Fixed-fee proposal
You'll know the scope & price within a week of the call.Remote-first studio
Working with record shops across Europe, the UK and the US.
Get In Touch
If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.