⎯ For an industry we love · For record shops

Person wearing headphones sitting at a desk with a computer monitor, editing photos or videos
A black circular logo with the words 'RECORD STORE' and 'DESIGN' in white text, and a stylized vinyl record at the bottom.
Black circular logo with white text that says "Record Store Design" and an illustration of a vinyl record at the bottom.
Black circular logo with white text that says "Record Store Design" and an illustration of a vinyl record at the bottom.

Record Store Design

A custom webshop built for vinyl — your brand, your customer, your margins. Designed to stand on its own, or compound the reach you already have on Discogs.

What's included
book a discovery call ➞

Discogs brings discovery.
Your webshop builds the relationship.

Better margins, no marketplace fees, direct access to your own community — all in a branded experience that actually feels like your store.

One catalogue,
every channel.

A custom Shopify build is the core. Add the Discogs sync to compound your reach — list once, sell anywhere, with stock and prices always in lockstep.

Shopify, tailored for vinyl.

A storefront built around how crate-diggers actually browse — genre filters, sleeve-first layouts, fast search, and a checkout that doesn't fight you on a Saturday afternoon. Built whether your catalogue lives anywhere yet or not.

A list of four music albums with their titles, artists, release years, and prices.

  • Custom theme matched to your brand identity

  • Genre, label, condition & format filtering

  • Local pickup, EU shipping & wholesale rules

  • Shopify POS-ready for behind the counter

  • SEO foundations + Google Analytics 4 audit

Discogs ↔ Shopify, automatic.

Already listing on Discogs? Keep doing it. The moment something moves, your webshop updates — no duplicate work, no double-selling. Not on Discogs? Skip this entirely; your shop works perfectly without it.

Screenshot of a music app feed with updates on Bowie and Coltrane stocks, price change, and new listing.

  • Bidirectional inventory: list once, sell anywhere

  • Automatic stock, price & condition updates

  • Sleeve scans & metadata pulled from Discogs

  • Saves the typical store €1,000s in Discogs fees

Have a physical shop too? Plug Shopify POS into the same setup. Whatever you sell at the till updates the webshop's stock count instantly — same customers, same inventory, one source of truth. Optional, and easy to add any time after launch.

Shopify POS, behind the counter.

Ask about POS →

A digital tablet displaying an online shopping checkout screen and a small card reader on a light green table against a tiled wall.

Own your customer

✳︎

Grow your shop

✳︎

New & Second hand

✳︎

Discogs sync - optional

✳︎

Built on Shopify

✳︎

Own your customer ✳︎ Grow your shop ✳︎ New & Second hand ✳︎ Discogs sync - optional ✳︎ Built on Shopify ✳︎

A DJ performing with colorful lighting effects, wearing a black T-shirt and headphones around his neck.

Who's behind it.

Record Store Design is a label by PRYMAL Digital — the digital arm of PRYMAL World. I'm a DJ and an ecommerce expert who directs every project. The work funds the events and DJ sets we run, so I know vinyl from both sides of the counter.

A small remote team of ecommerce specialists, with AI helping us stay fast where it makes sense. Senior-level work at a fair fixed fee — the craft a record shop's webshop deserves.

More about PRYMAL World →

Henk Schepens (HNKS)
Founder PRYMAL

Shops we've shipped.

  • Close-up of a turntable with a yellow circular sticker that reads 'DEAR VINYL' in black text, with a blurred background of red and orange lights.

    Dear Vinyl

    DearVinyl.com is a webshop offering a selection of over 10,000 vinyl records — both new and second-hand.

    An audit revealed inaccurate data in Google Analytics and significant opportunities for optimization.

    To address this, we implemented a new Shopify theme and carried out several SEO improvements.

    During the first weekend after launch, the store already saw a 120% increase in revenue.

    Visit website
  • Records section of a vinyl store with albums in bins and colorful album covers displayed on wall in the background.

    Vinylscan

    VinylScan had their entire collection listed on Discogs for years.

    To save thousands of euros annually, they wanted to make their records available through their own webshop as well.

    We built a custom webshop and synchronized it with Discogs, ensuring their collection stays automatically up to date.

    Now, they can grow their own customer base, communicate directly with buyers, and run targeted promotions.

    visit website

Leading record stores using Shopify

  • A website screenshot featuring promotion banner at the top offering 10% off on first order. The page appears to be a music store on rec•ordstore, displaying vinyl records, a focus on a vinyl by The Beach Boys, alongside various menu options like Music, Mercht, Offers & Trends, and a section about the 2022 awards.

    Record Store (UK)

    ✓ UK online record store with a massive catalogue of vinyl, CDs & merch
    ✓ Exclusive limited editions and store-specific pressings
    ✓ Regular deals — including 3 vinyl for £65
    ✓ Stocks new releases, pre-orders & collector's items
    ✓ Ships worldwide

    Visit store →

  • Screenshot of a music and vinyl record store website homepage featuring a search bar, navigation menu, promotional banners, and a section displaying vinyl records and albums for sale.

    Vinyl Tap (UK)

    ✓ Collector-focused browsing
    ✓ Strong product discovery
    ✓ Daily inventory updates
    ✓ Pre-orders & exclusives
    ✓ Loyalty rewards system

    Visit store →

  • Night scene of a city skyline with tall buildings, a lit lighthouse, and fireworks in the sky.

    Vinyl Underground (UK)

    ✓ Specialises in electronic, dance, and underground genres
    ✓ Trading since 1993 — over 30 years of expertise
    ✓ Rare imports and hard-to-find releases
    ✓ Ships worldwide
    ✓ Trusted by DJs and collectors globally

    Visit store →

  • Screenshot of Dutch Vinyl website homepage showing a black-and-white photo of four young people, under the heading "Pre-loved New Arrivals," advertising second-hand vinyl records, with a navigation menu and search bar at the top.

    Dutch Vinyl (AU)

    ✓ New & second-hand vinyl across all genres
    ✓ Physical stores in Melbourne & Brisbane
    ✓ Weekly pre-loved new arrivals
    ✓ Buy & sell service available
    ✓ Free shipping over $220 within Australia

    Visit store →

  • Screenshot of a music store website homepage featuring album covers of Bruce Springsteen. The top banner advertises pre-orders for Angine De Poitrine with options for Volume I and II. The section below displays various Bruce Springsteen album releases such as Nebraska '82 Expanded Edition, Tracks II: The Lost Albums, Live from Asbury Park 2024, and Lost and Found.

    Badlands · UK

    ✓ Pre-orders & exclusive releases
    ✓ Strong artist collections
    ✓ Genre-based browsing
    ✓ Record Store Day content
    ✓ Events & community focus
    ✓ Multi-format catalog
    ✓ Established independent brand

    Visit store →

  • A person with curly hair, wearing a denim shirt, sitting among bookshelves in a library and reading a book.

    Vinyleers (NL)

    ✓ Dutch second-hand record shop with over 130,000 vinyl LPs, singles & CDs in stock
    ✓ Specialises in Jazz, Funk/Soul, Electronic, Pop and rare Japanese pressings
    ✓ Every record graded on media and sleeve condition
    ✓ Buy, sell or get your collection valued — expert curation for serious collectors
    ✓ Ships internationally

    Visit store →

  • Screenshot of a music store website featuring album releases, with a focus on Billie Eilish's 'Hit Me Hard and Soft: The Tour (Live)'. The page includes album artwork, artist names, prices, and 'Sold out' or 'Add to cart' buttons.

    3345 Record Store (NL)

    ✓ Independent record shop in The Hague, Netherlands, stocking new & used vinyl and CDs
    ✓ Curated weekly highlights across indie, electronic, jazz and experimental
    ✓ Participates in Record Store Day with live sets, DJs and exclusive releases
    ✓ Loyalty programme, gift cards and sell-your-vinyl service

    Visit store →

Writing about vinyl & ecommerce.

Journal
Why Most Record Store Websites Feel Broken
Why Most Record Store Websites Feel Broken

Many record store websites feel broken because of weak navigation, poor mobile usability, cluttered layouts, and confusing product discovery. Here’s what to fix first.

Read more →
Discogs to Shopify: How Record Stores Can Sync Inventory Better
Discogs to Shopify: How Record Stores Can Sync Inventory Better

Learn how record stores can connect Discogs and Shopify more effectively, reduce manual work, and create a smoother inventory workflow.

Read more →
Why Record Store Websites Lose Sales on Mobile
Why Record Store Websites Lose Sales on Mobile

Many record store websites lose sales on mobile because of poor navigation, weak product pages, slow browsing, and cluttered layouts. Here’s how to fix it.

Read more →

Things shop
owners ask.

  • Discogs is one of the best reach engines in vinyl — global buyers, no marketing spend, ready to purchase. We don't replace that; we build the other half. Your webshop becomes your brand home, while the sync keeps stock and prices identical across both. List once, sell on either.

  • Your webshop still works — it becomes your standalone brand home from day one. We'll import your catalogue however it lives (spreadsheets, point-of-sale exports, sleeve photos), and Discogs stays available as a growth channel you can plug in whenever you're ready.

  • Pricing depends on catalogue size and brand work involved. We'll send a clear, fixed-fee proposal after the discovery call — no surprises,

  • Most shops are live in 4 to 6 weeks, depending on catalogue size and brand readiness. We'll give you a clear timeline after the discovery call.

  • We migrate carefully — preserving URLs where possible, setting up redirects, and auditing Google Analytics to make sure you don't lose ranking or returning visitors.

  • Yes. Many of our shop clients keep us on a retainer for ads, content and SEO. Optional — never required to keep the sync running.

  • Yes — Shopify POS plugs straight into the same shop we build for you. Whatever you sell at the counter updates the same stock count instantly, so online and in-store stay in lockstep. We don't bundle it by default; ask us about it on the call if you'd like it set up.

Let's design your record shop.

Twenty minutes, no slides. Tell us about your collection and your customers — we'll tell you exactly what a Record Store Design package would look like for you, and what it would cost.

Book on calendly
hello@prymal.world

  • 20 minutes discovery call
    A focused, no-pressure conversation.

  • Vinyl specialists
    We've shipped multiple record shops — we speak the language.

  • Fixed-fee proposal
    You'll know the scope & price within a week of the call.

  • Remote-first studio
    Working with record shops across Europe, the UK and the US.

Get In Touch

If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.